28° ECM (European Cities Marketing) Summer School
Genova is a member of the European Cities Marketing network and, thanks to the support of the Municipality of Genoa, the city won the bid of candidature to host the 28th edition of the ECM Summer School. It is an important learning opportunity for all professionals working in Convention Bureaux, Tourist Offices, Congress Centres, Airlines, Hotels, DMCs, PCOs & Meeting Planners. The aim is to equip professionals with the latest marketing tools and to help them to develop the knowledge and skills required for a successful career in conference, meetings and event management.